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RMA Publicity has a proven track record of successful marketing, PR & media campaigns for clients in a wide variety of industries, though our focus is on Book Marketing and Book Publicity. The key to our success is a strong understanding of what it takes to get your target audience's attention.
We are located in the Twin Cities of Minneapolis-St. Paul, but are able to service clients in cities throughout the United States. Want to learn more about our services? Browse this website then contact us for a publicity consult.
Recent Events & Media Placements
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- Published: 22 April 2021
KSTP Television Planning Coverage of Earth Day Cleanup Involving Seniors in Minnesota
Earth Day 2021 is going to look a lot different than Earth Day 2020 did. Now that a vaccine for COVID-19 is available, people are resuming a lot of their normal activities, including their annual Earth Day cleanups.
Residents and staff at Avidor Edina, a premier 55 plus active adult community in Edina, Minnesota, are among those ready to get back to work. Dozens of residents will be joined by Edina Mayor James Hovland on a neighborhood cleanup.
"Each person participating in the cleanup event will be armed with a grabber for picking up any trash they find, and a garbage bag. The idea is to rid our section of Edina of any trash that has ended up in parking lots, or on roadsides since the last time a large scale cleanup was done, ” said Deena Carlson, who is the lead leasing advisor for Avidor Edina.
After the cleanup is finished, the community plans to do some kind of tally to determine how big of an impact their cleanup effort has had. Visit AvidorLiving.com to learn more about Avidor.
Earth Day is an annual event that since 1970 has been held on April 22 to call attention to the importance of protecting the environment.
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- Published: 25 March 2021
Jayne Ellegard's 9th Media Interview Related to Her New Book, "Financial Empowerment for Women," Airs April 25
April is National Financial Literacy Month, a time when people across the country are encouraged to improve their financial literacy. It is also the perfect time for the launch of the new book, Financial Empowerment for Women: Your Guide to Courage, Confidence & Wisdom! by Minnesota Wealth Coach Jayne Ellegard.
The launch party for the book took place the evening of April 8, and Ellegard has already been interviewed about the book and the concepts within numerous times. Her next interview airs on Sunday, April 25 on Sunday Morning Townsquare, which airs on 100.5 The River in Grand Rapids, Michigan.
Earlier in the month, she was interviewed on KDAL-Radio Duluth, Minnesota (April 10), WAMV-AM in Roanoke, Virginia (April 19), and WJON-AM in St. Cloud, Minnesota (April 7). Ellegard has also made two TV appearances: KSTP's Twin Cities Live (April 6) and KARE 11 Saturday Morning (April 3).
There have also been stories published in the Duluth News Tribune newspaper (April 14), the MN Sun Sailor (April 7) and the International Falls Journal (April 6).
Learn more about the Financial Empowerment for Women and Jayne's work at EllegantWealth.com. Books are available for pre-order now through the website: Elegantwealth.com.
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- Published: 20 April 2021
KARE 11 Saturday Morning to Preview Launch of "The Legend of Jet the Gerbil: Could Be the Greatest Gerbil Story Ever Told" on May 1
How are you planning to celebrate International Children's Book Week (May 3-9) this year? How about by picking up a copy of The Legend of Jet The Gerbil: Could be the Greatest Gerbil Story Ever Told by Minneapolis author and former Pearson's Candy Company CEO Michael Keller!
The Legend of Jet the Gerbil is the true story of an amazing pet gerbil, his human, Michael, and Michael’s father, who in an instant becomes his son’s real-life superhero. Themes like grit, resilience, friendship, hope, and above all, love shine through in the text and in Patricia Donaera’s beautiful illustrations.
The Legend of Jet the Gerbil is set for release on Thurs., May 6th during a virtual launch event at Minneapolis' Wild Rumpus Bookstore. Free tickets are available at this link. Everyone who signs up gets a discount on their purchase of the book.
Author Michael Keller will be interviewed about the story behind the book, and also preview the launch event on KARE 11 Saturday in Minneapolis the morning of May 1st. Learn more about the book at Jetthegerbil.com.
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- Published: 19 April 2021
"The Triple Play Twins" is About to Become Part of the Minnesota Twins' Reading is Powerful Program
RMA Publicity is excited to share that a book we help promote wil soon be showcased in the Minnesota Twins' Reading is Powerful Program.
On Fri., May 7, the Twins' mascot, T.C. Bear, and Chelsey Falzone from the Twins’ front office will be taping a reading of The Triple Play Twins by author David A. Kelly. The reading will take place in Bat N Barrell, the bar and event space overlooking right field in the Twins Stadium.
Soon after the reading, a recording will be highlighted on the Twins' website, and the team is planning to purchase some books.
The Triple Play Twins is the latest title in Random House’s Ballpark Mysteries series, which is for children ages 6 – 9. The book delivers a Minnesota baseball mystery with local connections and universal appeal. As main characters Kate and Mike try to discover who’s trying to derail the Twins’ chances of making the playoffs by causing trouble for the team’s star players, twin Twins Marco and Pedro, they come across everything from the St. Paul Saints pig mascot in a Prince outfit to Harmon Killebrew’s red stadium chair hanging above the log flume ride at the Mall of America, and a whole lot more.
About the Ballpark Mysteries series
Through the Ballpark Mysteries series, readers can travel by book to each MLB stadium to learn sports history, discover interesting baseball facts, and have an exciting sports adventure, regardless of when stadiums open again for fans. The books are a great way to keep baseball excitement alive. Before getting started on the 17th story in his Ballpark Mysteries series, author David A. Kelly spent time in the Twin Cities visiting all the sites mentioned in the book. He also did extensive research on the Twins.
Learn more about the series on the author's website: Davidakellybooks.com.
The Power of Publicity Newsletter
The April 2021 issue of RMA Publicity's client newsletter is now available. Click to read.
Check out our past newsletters.
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