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The COVID-19 crisis has caused cancellations all across the country. Pretty much all social gatherings big and small are being put off, including what has become one of the most popular events of the year in Edina. The Galleria 2020 Floral Experience with Bachman’s was supposed to run from Mar. 29 to April 12. The event would have featured 4,000 brightly-colored flowers set up throughout the Galleria’s public spaces for guests to enjoy. This year’s event theme was intended to be “Sugar Coated."
Rather than let the flowers grown specifically for the event go to waste, the decision was made to sugar-coat the situation and donate ALL of the flowers. Most went to Twin Cities nonprofits, and there were enough left over for every resident of The Waters’ nine Minnesota communities to receive a surprise delivery at their door. Deliveries were made to each of the company’s senior living communities on March 20,, and more than a dozen media outlets were there for the deliveries. In the Twin Cities, stories aired on KARE-TV, KSTP-TV, WCCO-TV and KMSP-TV. Print stories have published in the Star Tribune and MN Sun Current (Edina), Southwest Journal, , MN Sun Sailor - Plymouth , MN Sun Sailor - Eden Prairie, Highland Villager and White Bear Press. In Rochester, stories ran in the Rochester Post Bulletin, as well as KTTC-TV, KIMT-TV, KAAL-TV, and KXLT - FOX - TV
In addition to The Waters on 50th in Minneapolis, flowers were also dropped off at The Waters of Eden Prairie, The Waters of Edina, The Waters of Excelsior, The Waters of Plymouth, The Waters of Highland Park, The Waters of Oakdale, The Waters of White Bear Lake and The Waters on Mayowood in Rochester.
“ The goal of the floral experience is to bring an early touch of spring and make people smile. While that won’t be happening in the Galleria, we certainly hope to still bring smiles to the community,” said Rachel Oelke, Marketing Director, The Galleria.
“I’m comforted knowing that the beauty of these flowers will be enjoyed during times that are uncertain,” said Karen Bachman Thull, Director of Marketing and Corporate Communications for Bachman's Floral, Home & Garden.
“We feel so fortunate to be beneficiaries of this generous donation from The Galleria and Bachman’s. I can’t wait to see the smiles on the faces of seniors when their flowers are delivered to their apartments on Friday afternoon,” said Lisa Bien-Sinz, Vice President of Marketing for The Waters.