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RMA Publicity has a proven track record of successful marketing, PR & media campaigns for clients in a wide variety of industries, though our focus is on Book Marketing and Book Publicity. The key to our success is a strong understanding of what it takes to get your target audience's attention.

We are located in the Twin Cities of Minneapolis-St. Paul, but  are able to service clients in cities throughout the United States. Want to learn more about our services? Browse this website then contact us for a publicity consult.

Recent Events & Media Placements

   There is a tradition at The Waters of Excelsior to throw a celebration of sorts for every resident’s birthday. On the first Thursday of each month, residents celebrating a birthday are honored during a social hour held in the community’s café. Birthday cake, appetizers and punch are served, and everyone who lives and works in the community is invited to attend.

  However, with everyone sheltering in place due to the COVID-19 pandemic, The Waters team was looking to find another creative solution for celebrating residents with April birthdays. Thankfully, they heard about The Excelsior Fire and Police Birthday Patrol and contacted them to ask if they’d be willing to expand their special birthday recognition program for kids to include seniors. 

  On April 20, rescue vehicles from the Excelsior Fire District, South Lake Minnetonka Police and Deephaven Police Department pulled  up to the community located at 723 Water Street in Excelsior with lights flashing. Residents stepped out on their balconies, or opened their windows, and observed rescue workers, accompanied by the Fire department’s mascot, Sparky, dancing in the parking lot to music played over a loud speaker. Each resident who has an April birthday had their name announced. Seven residents turning between 74 and 87-years-old were honored.

    Residents had the added surprise of media coverage. KARE-TV, WCCO-TV, The Lakeshore Weekly Newspaper, and the MN Sun Sailor all covered the event.

  “We are very excited that the Excelsior Fire and Police Birthday Patrol answered our request to expand their special program for kids to seniors as well. Our residents are going to love the attention, not to mention the recognition of reaching another milestone in their lives,” said Beth Kuhlman, Executive Director of The Waters of Excelsior.

   To learn more about The Waters senior living, known for creating communities where residents thrive, go to


The Power of Publicity Newsletter

The October 2020 issue of RMA Publicity's client newsletter is now available. Click to read.

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