A lot of self-published books sell well when they first come out, only to have sales go flat a few months later. That has not been the case for Cooked to Death: Volume II - Lying on a Plate.  With the help of RMA Publicity, the book has stayed in the spotlight.

   Shortly after its Oct. 2017 release, we secured a mention in the St. Paul Pioneer Press. Book editor Mary Ann Grossman called the title "A tasty candidate for an under $20 gift" when she featured the title in her column the day after Thanksgiving. Articles have also apppeared in the hometown newspapers of several of the authors of the foodie anthology (Enterprise, Mankato Free Press, Union Times); and RMA Publicity has already arranged two book tours for this title.
   The first tour took place in Fall 2017 at locations in Minnesota. The second tour is planned for Spring 2018 and will have stops in North Dakota, Montana, Oregon, Utah, Iowa and Nebraska. 

  

    A cancer diagnosis is a difficult thing to process. Suddenly, you are faced with decisions you never thought you’d have to make. Perhaps the scariest of them all for parents with young children: how to break the news to their kids.
   After the release of Mama's Knight: A Cancer Story Of Love in Oct. 2016, Minnesota author Aurora Whittet came to RMA Publicity for help getting the word out about her new book. Media placements include KARE-TV (NBC) , WCCO-TV (CBS) , The West Central Tribune  and the MN Sun Sailor.

 

Nerve Damage flat   When Ebola showed up in America, Dr. Tom Combs, author of the medical thriller Nerve Damage, felt compelled to talk about the effort to stop its spread. He spent 20 plus years working as an emergency room physician and personally dealt with the protocols involving AIDS and SARS. RMA Publicity arranged appearances on the following media outlets for Dr. Combs in Oct., Nov. & Dec. 2014: 
 
Wall Street Journal This Morning, Nationally syndicated radio show  
WCCO-Radio, Minneapolis, MN 
WSYR-Radio, Syracuse, NY 
WWWi- Radio Brainerd, MN
WPTF-Radio,  Raleigh, NC 
KXYL Radio, Brownville, TX 

 

 

ONE YEAR LIVED front cover small
BACKGROUND 

One Year Lived is Adam Shepard's accounting of the year he spent living abroad, immersing himself in other cultures. He says living with people from other cultures and backgrounds gave him a good understanding of where people are coming from, and he recommends it's something other young people do as part of their education. "It's fascinating the perspective we can gain when we step out of our bubbles of comfort, even just a little bit," he says.

Shepard visited seventeen countries on four continents from late 2011 to late 2012, and self publushed a book about his adventures in 2013.
 
 
PUBLICITY CAMPAIGN 

RMA Publicity prepared a press release for the book, set up a national book tour, and also secured more than 25 media placements to promote the book and tour. The book officially launched on April 23, 2013. 
 
RESULTS 

    Q104.3 Radio, New York City , NY (April 23)   
    Doug Stephan's Good Day, a nationally syndicated radio show taped in Massachuetts
    that runs in 250 markets. (April 24)
    KROQ-FM, Los Angeles, CA (April 25)
    ABCNews.com: The Millennials Who Want to See the World (April 26)
    Indie-103, Los Angeles, CA (April 26)
    LatinNation TV talk show, Los Angeles, CA (April 26)

    "Mayhem in the Morning," WLKF-AM, Tampa, FL (April 30) 
    "Daytime," a nationally syndicated television show taped in Tampa, FL (May 1)
    KOGO Radio, San Diego, CA (May 2) 
    Louie b Free on Vindicator Radio, Youngstown, Ohio (May 3)
    WLAQ-AM,  Atlanta, GA (May 6)
    KDKA-Radio, Pittsburgh, PA (May 7)

    Conversations with Conn Jackson radio and TV shows, Atlanta, GA (May 8)

    WPTF-Radio's PM Drive, Raleigh, NC (May 8)
    WCCO-AM, Minneapolis, MN, Jordanna Green's show (May 8)    
    Skype interview with the travel website, www.thetrailertalks.com  (May 10)

    WPTF Radio's AM Drive, Raleigh, NC (May 13)

    Talk Radio Network, a nationally syndicated radio show (May 22)

    KTRS Radio, St. Louis, MO (May 23)
    WIBC Radio, Indianapolis, IN (May 29)

    WFLA Radio, Tampa, FL ( May 30)

    WJR Radio, Detroit, MI (June 8) 
    WCCO-AM, Minneapolis, MN, Roshini Rajkumar's show (June 9)
    WHBC-Radio, Canton, Ohio (June 15)
    Change Your Life Radio, Nashville, TN (June 23)

    Plus, mentions about the book appeared on several blogs. 

Adapting to Alzheimers coverBACKGROUND 

RMA Publicity began working with Sherry Lynn Harris, author of Adapting to Alzheimer's: Support for When Your Parent Becomes Your Child in early 2014.  Harris had cared for her mother during an 18-year battle with Alzheimer's. At our recommendation, the book's official launch took place in November during National Alzheimer's Awareness Month.
 


PUBLICITY CAMPAIGN 

RMA Publicity prepared a press kit for the book. It was used to help secure the book's launch event on Nov. 15, 2014, at Senior Concerns in Thousand Oaks, Calif., as well as media placements to promote the title. 
 
RESULTS 
 
RMA Publicity secured nine media placements for Harris throughout the United States. She was interviewed on WINT-Radio in Cleveland and KLKS-FM in Brainerd, Minn. on Nov. 24, WRVA-AM in Richmond, Va. (Nov. 21), WJRN-Radio in Racine, Wisc. (Nov. 10), WDPN-AM in Cleveland (Nov. 5), WXGM-AM-FM in Norfolk, Virginia (Nov. 4),  and TalkRadio 850 WPTK in Raleigh, N.C. (Oct. 27). Her story has also appeared in The Thousand Oaks Acorn newspaper in California, and the article, A Valuable New Resource for Families Traveling an Alzheimer's Journey with a Loved One, iwas published on the Patch.com website in Harris' hometown of Moorpark, Calif.

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