Case Studies
9 Media Placements Secured in One Month for The Waters Senior Living
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RMA Publicity secured nine media placements in October 2021 for Minnesota-based The Waters Senior Living. On October 20, the day of the ceremonial groundbreaking for The Waters' newest community, The Waters of Pewaukee in Wisconsin, WITI TV - FOX Milwaukee aired a story, and a story was published by Construction Review Online.
Earlier in the month, preview stories about the ceremonial groundbreaking event were publisherd in The Milwaukee Biz Times (Oct. 18), The Milwaukee Journal Sentinel (Oct. 16) and Senior Living News (Oct. 18).
Three other The Waters communities were also in the headlines in October. Both WCCO TV and KSTP TV captured the fun and excitement for residents of The Waters of Oakdale on Oct. 25 when the Backyard Buddies came to the community as part of their Senior Smiles program. The Backyard Buddies is a working farm that brings sheep, cows, goats, ducks and other farm animals out into the community.
The Eden Prairie edition of the Sun Sailor newspaper published a story about The Waters of Eden Prairie's recent classic car show in the Oct. 14 edition of the paper. Also on Oct. 14, the Excelsior edition of the MN Sun Sailor published a story about The Waters of Excelsior's recent success with fundraising for the annual Walk for Alzheimer's.
RMA Publicity Helps Spread the Word About An Amazing World War II Survival Story Untold Until Now
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While working on a book about her uncle's amazing World War II survival story, Barbara Wojcik learned she was suffering from a terminal cancer. She and her family turned to RMA Publicity in 2021 to make Barbara's dream of sharing her story on WGN TV in Chicago come true. That's just one of the many media placements we were able to secure.
Barbara and her husband and co-author, Jim Wojcik, also appeared on WCCO Television in Minneapolis, and they wwre interviewed for stories in The Pioneer Press, The White Bear Press and The Chicago Sun Times newspapers.
Barbara and Jim's book, Bud's Jacket, is the true story of a Chicago airman who was shot down over France during World War II, and fortunately with the help of many ordinary citizens in France was able to find his way home. Barbara Wojcik is Bud's niece. She and her husband wrote the story using a box of momentos left behind by her uncle after he died.
In addition to the successful media campaign, RMA Publicity also helped set up a book event during which more than 100 copies of the book were sold.
RMA Publicity Sets Up a Third National Tour for Cooked to Death: Volume II - Lying on a Plate
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A lot of self-published books sell well when they first come out, only to have sales go flat a few months later. That has not been the case for Cooked to Death: Volume II - Lying on a Plate. With the help of RMA Publicity, a full year after its release, the book was still in the spotlight.
National tour number three for the book's editor, Rhonda Gilliland, took place in 2019 and brought her to Madison, Wisc. (Mystery to Me), Ann Arbor, Mich., (Crazy Wisdom Bookstore), Indianapolis, Ind. (Indy Reads Books), Spartanburg, S.C. (Hub City Bookshop & Press), Atlanta, Ga., (Tall Tales Book Shop), St. Petersburg, Fla. (Bouchercon), and St. Louis, Mo. (Dunaway Books).
The book's first tour took place in Fall 2017 at locations in Minnesota. The second tour happened in Spring 2018 and involved stops in North Dakota, Montana, Oregon, Utah, Iowa and Nebraska.
In addition, shortly after the book's Oct. 2017 release, RMA Publicity secured a mention in the St. Paul Pioneer Press. Articles have also apppeared in the hometown newspapers of several of the authors of the foodie anthology (Enterprise, Mankato Free Press, Union Times).
Mama's Knight: A Cancer Story of Love (Local Media Campaign)
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A cancer diagnosis is a difficult thing to process. Suddenly, you are faced with decisions you never thought you’d have to make. Perhaps the scariest of them all for parents with young children: how to break the news to their kids.
After the release of Mama's Knight: A Cancer Story Of Love in Oct. 2016, Minnesota author Aurora Whittet came to RMA Publicity for help getting the word out about her new book. Media placements include KARE-TV (NBC) , WCCO-TV (CBS) , The West Central Tribune and the MN Sun Sailor.
Nerve Damage (National Radio Campaign)
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When Ebola showed up in America, Dr. Tom Combs, author of the medical thriller Nerve Damage, felt compelled to talk about the effort to stop its spread. He spent 20 plus years working as an emergency room physician and personally dealt with the protocols involving AIDS and SARS. RMA Publicity arranged appearances on the following media outlets for Dr. Combs in Oct., Nov. & Dec. 2014: