Case Studies
Third National Tour for Cooked to Death: Volume II - Lying on a Plate Continues in Sept.
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- Parent Category: Case Studies
A lot of self-published books sell well when they first come out, only to have sales go flat a few months later. That has not been the case for Cooked to Death: Volume II - Lying on a Plate. With the help of RMA Publicity, a full year after its release, the book has stayed in the spotlight.
National tour number three for the book's editor, Rhonda Gilliland, got underway on Aug. 18 with a stop for a signing at Mystery to Me in Madison. Stops were also made in Ann Arbor, Mich., (Crazy Wisdom Bookstore - Aug. 21), Indianapolis, Ind. (Indy Reads Books - Aug. 22), Spartanburg, S.C. (Hub City Bookshop & Press - Aug. 29), and Atlanta, Ga., (Tall Tales Book Shop - Aug. 30), in August.
Gilliland will also be making an appearance at the World Mystery Convention, Bouchercon, which this year is being held in St. Petersburg, Fla., from Sept. 6 - 9, and then on Sept. 14 she will be at Dunaway Book in St. Louis.
The book's first tour took place in Fall 2017 at locations in Minnesota. The second tour happened in Spring 2018 and involved stops in North Dakota, Montana, Oregon, Utah, Iowa and Nebraska.
In addition, shortly after the book's Oct. 2017 release, RMA Publicity secured a mention in the St. Paul Pioneer Press. Articles have also apppeared in the hometown newspapers of several of the authors of the foodie anthology (Enterprise, Mankato Free Press, Union Times).
Mama's Knight: A Cancer Story of Love (Local Media Campaign)
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- Parent Category: Case Studies
A cancer diagnosis is a difficult thing to process. Suddenly, you are faced with decisions you never thought you’d have to make. Perhaps the scariest of them all for parents with young children: how to break the news to their kids.
After the release of Mama's Knight: A Cancer Story Of Love in Oct. 2016, Minnesota author Aurora Whittet came to RMA Publicity for help getting the word out about her new book. Media placements include KARE-TV (NBC) , WCCO-TV (CBS) , The West Central Tribune and the MN Sun Sailor.
Nerve Damage (National Radio Campaign)
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- Parent Category: Case Studies
When Ebola showed up in America, Dr. Tom Combs, author of the medical thriller Nerve Damage, felt compelled to talk about the effort to stop its spread. He spent 20 plus years working as an emergency room physician and personally dealt with the protocols involving AIDS and SARS. RMA Publicity arranged appearances on the following media outlets for Dr. Combs in Oct., Nov. & Dec. 2014:
One Year Lived (Book Launch & National Book Tour)
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- Parent Category: Case Studies
BACKGROUND
One Year Lived is Adam Shepard's accounting of the year he spent living abroad, immersing himself in other cultures. He says living with people from other cultures and backgrounds gave him a good understanding of where people are coming from, and he recommends it's something other young people do as part of their education. "It's fascinating the perspective we can gain when we step out of our bubbles of comfort, even just a little bit," he says.
RMA Publicity prepared a press release for the book, set up a national book tour, and also secured more than 25 media placements to promote the book and tour. The book officially launched on April 23, 2013.
Q104.3 Radio, New York City , NY (April 23)
that runs in 250 markets. (April 24)
"Mayhem in the Morning," WLKF-AM, Tampa, FL (April 30)
"Daytime," a nationally syndicated television show taped in Tampa, FL (May 1)
KOGO Radio, San Diego, CA (May 2)
Louie b Free on Vindicator Radio, Youngstown, Ohio (May 3)
WLAQ-AM, Atlanta, GA (May 6)
KDKA-Radio, Pittsburgh, PA (May 7)
Conversations with Conn Jackson radio and TV shows, Atlanta, GA (May 8)
WPTF-Radio's PM Drive, Raleigh, NC (May 8)
WCCO-AM, Minneapolis, MN, Jordanna Green's show (May 8)
Skype interview with the travel website, www.thetrailertalks.com (May 10)
WPTF Radio's AM Drive, Raleigh, NC (May 13)
Talk Radio Network, a nationally syndicated radio show (May 22)
KTRS Radio, St. Louis, MO (May 23)
WIBC Radio, Indianapolis, IN (May 29)
WFLA Radio, Tampa, FL ( May 30)
WJR Radio, Detroit, MI (June 8)
WCCO-AM, Minneapolis, MN, Roshini Rajkumar's show (June 9)
WHBC-Radio, Canton, Ohio (June 15)
Change Your Life Radio, Nashville, TN (June 23)
Plus, mentions about the book appeared on several blogs.
Adapting to Alzheimer's: Support for When Your Parent Becomes Your Child (Launch & National Radio Tour)
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- Parent Category: Case Studies
BACKGROUND RMA Publicity began working with Sherry Lynn Harris, author of Adapting to Alzheimer's: Support for When Your Parent Becomes Your Child in early 2014. Harris had cared for her mother during an 18-year battle with Alzheimer's. At our recommendation, the book's official launch took place in November during National Alzheimer's Awareness Month.
PUBLICITY CAMPAIGN