Case Studies
The Waters Senior Living (Local & National PR Campaign)
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- Parent Category: Case Studies
RMA Publicity started working with The Waters Senior Living LLC of Minnetonka, Minn., in Summer 2016. The Waters owns and operates eight communities in Minnesota, and is currently in the process of expanding to other states. We were hired to secure media attention about the company 's various initatives in the communities it serves.
Services provided have included creating press releases and feature articles, and securing media placements. Below is a collection of the placements secured so far.
The Waters of Wexford
The Waters of White Bear Lake
Pioneer Press
KSTP Television
White Bear Press newspaper
The Waters of Excelsior
KSTP-TV
The Colony
The Waters of Plymouth
The Waters of Highland Park
The Highland Villager
Mama's Knight: A Cancer Story of Love (Local Media Campaign)
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- Parent Category: Case Studies
A cancer diagnosis is a difficult thing to process. Suddenly, you are faced with decisions you never thought you’d have to make. Perhaps the scariest of them all for parents with young children: how to break the news to their kids.
After the release of Mama's Knight: A Cancer Story Of Love in Oct. 2016, Minnesota author Aurora Whittet came to RMA Publicity for help getting the word out about her new book. To date, media placements include...
West Central Tribune - to be published Dec. 8, 2016
MN Sun Sailor - Nov. 10, 2016
KARE-TV (NBC) - Oct. 28, 2016
WCCO-TV (CBS) - Oct. 12, 2016
One Year Lived (Book Launch & National Book Tour)
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- Parent Category: Case Studies
BACKGROUND
One Year Lived is Adam Shepard's accounting of the year he spent living abroad, immersing himself in other cultures. He says living with people from other cultures and backgrounds gave him a good understanding of where people are coming from, and he recommends it's something other young people do as part of their education. "It's fascinating the perspective we can gain when we step out of our bubbles of comfort, even just a little bit," he says.
RMA Publicity prepared a press release for the book, set up a national book tour, and also secured more than 25 media placements to promote the book and tour. The book officially launched on April 23, 2013.
Q104.3 Radio, New York City , NY (April 23)
that runs in 250 markets. (April 24)
"Mayhem in the Morning," WLKF-AM, Tampa, FL (April 30)
"Daytime," a nationally syndicated television show taped in Tampa, FL (May 1)
KOGO Radio, San Diego, CA (May 2)
Louie b Free on Vindicator Radio, Youngstown, Ohio (May 3)
WLAQ-AM, Atlanta, GA (May 6)
KDKA-Radio, Pittsburgh, PA (May 7)
Conversations with Conn Jackson radio and TV shows, Atlanta, GA (May 8)
WPTF-Radio's PM Drive, Raleigh, NC (May 8)
WCCO-AM, Minneapolis, MN, Jordanna Green's show (May 8)
Skype interview with the travel website, www.thetrailertalks.com (May 10)
WPTF Radio's AM Drive, Raleigh, NC (May 13)
Talk Radio Network, a nationally syndicated radio show (May 22)
KTRS Radio, St. Louis, MO (May 23)
WIBC Radio, Indianapolis, IN (May 29)
WFLA Radio, Tampa, FL ( May 30)
WJR Radio, Detroit, MI (June 8)
WCCO-AM, Minneapolis, MN, Roshini Rajkumar's show (June 9)
WHBC-Radio, Canton, Ohio (June 15)
Change Your Life Radio, Nashville, TN (June 23)
Plus, mentions about the book appeared on several blogs.
Nerve Damage (National Radio Campaign)
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- Parent Category: Case Studies
When Ebola showed up in America, Dr. Tom Combs, author of the medical thriller Nerve Damage, felt compelled to talk about the effort to stop its spread. He spent 20 plus years working as an emergency room physician and personally dealt with the protocols involving AIDS and SARS. RMA Publicity arranged appearances on the following media outlets for Dr. Combs in Oct., Nov. & Dec. 2014:
Adapting to Alzheimer's: Support for When Your Parent Becomes Your Child (Launch & National Radio Tour)
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- Parent Category: Case Studies
BACKGROUND RMA Publicity began working with Sherry Lynn Harris, author of Adapting to Alzheimer's: Support for When Your Parent Becomes Your Child in early 2014. Harris had cared for her mother during an 18-year battle with Alzheimer's. At our recommendation, the book's official launch took place in November during National Alzheimer's Awareness Month.
PUBLICITY CAMPAIGN