Fifty Years in 13 Days (Memoir)

Details
Parent Category: Case Studies
Published: 07 February 2010

50 years in 13 days book coverBACKGROUND
When Jackie Maher and Katie DeCosse published a memoir about their adoption reunion, they knew the book had the potential to help a lot of people. They turned to RMA Publicity for help promoting it in the Twin Cities and beyond.

 

PUBLICITY CAMPAIGN & RESULTS

  • RMA Publicity developed a press kit for Fifty Years in 13 Days: A Mother/Daughter Reunion.

  • We wrote a feature article that was published on the front page of a newspaper in Wisconsin. The article was picked up by Newsweek.com

  • We arranged an appearance on KARE 11 in Minneapolis over Mother’s Day weekend, along with a book signing event. The material was picked up by AOL Television and Truveo, USA Today’s Web feed.

  • During National Adoption month, two additional TV appearances were arranged, one on KARE 11, the other on KMSP FOX9 in the Twin Cities, along with another book signing event.