When Jackie Maher and Katie DeCosse published a memoir about their adoption reunion, they knew the book had the potential to help a lot of people. They turned to RMA Publicity for help promoting it in the Twin Cities and beyond.
PUBLICITY CAMPAIGN & RESULTS
RMA Publicity developed a press kit for Fifty Years in 13 Days: A Mother/Daughter Reunion.
We wrote a feature article that was published on the front page of a newspaper in Wisconsin. The article was picked up by Newsweek.com
We arranged an appearance on KARE 11 in Minneapolis over Mother’s Day weekend, along with a book signing event. The material was picked up by AOL Television and Truveo, USA Today’s Web feed.
During National Adoption month, two additional TV appearances were arranged, one on KARE 11, the other on KMSP FOX9 in the Twin Cities, along with another book signing event.