Case Studies
Anything Worth Doing (National Book Tour)
- Details
- Parent Category: Case Studies
BACKGROUND
RMA Publicity worked on two book tours that helped generate the sale of more than 1,000 copies of "Anything Worth Doing," a true story that celebrates wild rivers via the lives and adventures of two Idaho raft guides named Jon Barker and Clancy Reece. The book was published in Summer 2012 by Sundog Book Publishing of Idaho Falls, Idaho.
PUBLICITY CAMPAIGN
- The publicity campaign kicked off in the summer of 2012 with the preparation of a press kit.
- Once the press kit was ready to go, it was used to inform media across the country of the availability of "Anything Worth Doing."
- Review copies were offered to media.
- RMA Publicity worked with the author to promote events that had been set up in 5-tour states: Idaho, Montana, Washington, Oregon and Utah in summer 2012. A spring 2013 book tour was also done in select cities in Idaho, California and Oregon.
RESULTS
- Between July and December of 2012, RMA Publicity secured more than 30 media placements for "Anything Worth Doing" in the national media as well as the following markets: Seattle and Spokane, Wash.; Portland, Ore.; Boise, Lewiston, Ketchum, Twin Falls and Idaho Falls, Idaho; and Missoula, Mont.
- In March and April 2013, RMA Publicity secured additional media coverage for the book on public radio in Sacramento, Calif., and Ashland, Ore., as well as television stations in Sacramento and Bend, Ore.
- Book sales for this self-published title now exceed 3,000 copies.
NATIONAL MEDIA
SEATTLE, WASHINGTON
BELLINGHAM, WASHINGTON
SACRAMENTO, CALIFORNIA
Sacramento Public Radio
SPOKANE, WASHINGTON
SALT LAKE CITY, UTAH
PORTLAND, OREGON
BEND, OREGON
KBNZ-TV
LA GRANDE, OREGON
KEOL RADIO
BOISE, IDAHO
LEWISTON, IDAHO
KETCHUM, IDAHO
TWIN FALLS, IDAHO
IDAHO FALLS, IDAHO
MISSOULA, MONTANA
TOLEDO, OHIO
OUTDOOR BLOGS
Blizzard Ball (Fiction)
- Details
- Parent Category: Case Studies
BACKGROUND
In the days leading up to the drawing for the largest jackpot in Powerball history, Dennis Kelly, author of “Blizzard Ball,” called on RMA Publicity to help him get media coverage for his novel about the euphoria and chaos associated with the world’s largest lottery jackpot. (In Kelly's novel, the jackpot is $750 million). Kelly is an expert on promotional marketing and RMA Publicity offered media outlets interviews that showcased his expertise and highlighted a lottery Kelly is offering as a promotion for his book. A $1 million drawing is being held Dec. 31, 2012.
PUBLICITY CAMPAIGN
- RMA Publicity worked with the author to develop a press release tying in to Powerball.
- We pulled media lists for radio stations in all 42 of the Powerball States, prepared pitches for the stations and reached out to them offering an interview. Television stations in the author's home market of Minneapolis/St. Paul were also pitched.
RESULTS
- Between Nov. 24 - 28, 2012, RMA Publicity secured 13 interviews for Kelly on three TV stations and one radio station in the Twin Cities. Interviews were also secured on radio stations in Seattle, Las Vegas, Youngstown, Ohio, Peoria, Ill., Oklahoma City, Okla., Madison, Wisc., Charleston, W.Virg., and Birmingham, (Media placements listed below).
Boo Boo Bear's Mission (Children's Picture Book)
- Details
- Parent Category: Case Studies
BACKGROUND
When a loved one is deployed overseas on a lengthy mission, it’s hard on the kids. Mary Linda Sather of Duluth knows this all too well. Her father served in the Merchant Marine during World War II. Her husband served in the Middle East during the Korean Conflict; and her son has been to Iraq three times as a member of the Minnesota Air National Guard’s 148th Fighter Wing.
During her son’s second deployment to Iraq back in 2007, she was extremely touched by the effort her granddaughter went to in order to stay connected to Dad. The little girl sent her beloved teddy bear to Iraq.
While there, Boo Boo Bear went on all kinds of “missions,” even getting the opportunity to fly in an F-16. When the heroes returned home, Sather felt compelled to share her family’s story with others.
She published the children’s book, Boo Boo Bear’s Mission: The True Story of a Teddy Bear’s Adventures in Iraq, in June 2009, and turned to RMA Publicity for help promoting it.
PUBLICITY CAMPAIGN & RESULTS
- We developed a press kit that could be used to enhance media outreach.
- We have lined up press coverage on television, the radio and in the newspaper in Minnesota, Las Vegas, Colorado, New Jersey and several other states.
- After the launch, we developed a strategy for to expanding Boo Boo Bear’s reach. In addition to arranging appearances at military bases across the country, we have also set up readings at schools, churches and libraries across the Midwest, partnered with Yellow Ribbon organizations to spread the word about Boo Boo Bear's Mission, and created posters and brochures that promote Boo Boo Bear's Mission -- to help families stay connected until they can be together again.
Contact us to get started on your campaign today.
Fifty Years in 13 Days (Memoir)
- Details
- Parent Category: Case Studies
BACKGROUND
When Jackie Maher and Katie DeCosse published a memoir about their adoption reunion, they knew the book had the potential to help a lot of people. They turned to RMA Publicity for help promoting it in the Twin Cities and beyond.
PUBLICITY CAMPAIGN & RESULTS
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RMA Publicity developed a press kit for Fifty Years in 13 Days: A Mother/Daughter Reunion.
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We wrote a feature article that was published on the front page of a newspaper in Wisconsin. The article was picked up by Newsweek.com
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We arranged an appearance on KARE 11 in Minneapolis over Mother’s Day weekend, along with a book signing event. The material was picked up by AOL Television and Truveo, USA Today’s Web feed.
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During National Adoption month, two additional TV appearances were arranged, one on KARE 11, the other on KMSP FOX9 in the Twin Cities, along with another book signing event.