RMA Publicity started working with The Waters Senior Living LLC of Minnetonka, Minn., in Summer 2016. The Waters owns and operates nine communities in Minnesota, and is currently in the process of expanding to other states. We were hired to secure media attention about the company 's various initatives in the communities it serves.
Services provided have included creating press releases and feature articles, and securing media placements. Below is a collection of the placements secured so far.
The Waters of Wexford
The Waters of Excelsior
The Waters of Plymouth
The Waters of Highland Park
The Highland Villager
RMA Publicity worked on two book tours that helped generate the sale of more than 1,000 copies of "Anything Worth Doing," a true story that celebrates wild rivers via the lives and adventures of two Idaho raft guides named Jon Barker and Clancy Reece. The book was published in Summer 2012 by Sundog Book Publishing of Idaho Falls, Idaho.
Sacramento Public Radio
SALT LAKE CITY, UTAH
LA GRANDE, OREGON
TWIN FALLS, IDAHO
IDAHO FALLS, IDAHO
In the days leading up to the drawing for the largest jackpot in Powerball history, Dennis Kelly, author of “Blizzard Ball,” called on RMA Publicity to help him get media coverage for his novel about the euphoria and chaos associated with the world’s largest lottery jackpot. (In Kelly's novel, the jackpot is $750 million). Kelly is an expert on promotional marketing and RMA Publicity offered media outlets interviews that showcased his expertise and highlighted a lottery Kelly is offering as a promotion for his book. A $1 million drawing is being held Dec. 31, 2012.
When Jackie Maher and Katie DeCosse published a memoir about their adoption reunion, they knew the book had the potential to help a lot of people. They turned to RMA Publicity for help promoting it in the Twin Cities and beyond.
PUBLICITY CAMPAIGN & RESULTS
RMA Publicity developed a press kit for Fifty Years in 13 Days: A Mother/Daughter Reunion.
We wrote a feature article that was published on the front page of a newspaper in Wisconsin. The article was picked up by Newsweek.com
We arranged an appearance on KARE 11 in Minneapolis over Mother’s Day weekend, along with a book signing event. The material was picked up by AOL Television and Truveo, USA Today’s Web feed.
During National Adoption month, two additional TV appearances were arranged, one on KARE 11, the other on KMSP FOX9 in the Twin Cities, along with another book signing event.
When a loved one is deployed overseas on a lengthy mission, it’s hard on the kids. Mary Linda Sather of Duluth knows this all too well. Her father served in the Merchant Marine during World War II. Her husband served in the Middle East during the Korean Conflict; and her son has been to Iraq three times as a member of the Minnesota Air National Guard’s 148th Fighter Wing.
During her son’s second deployment to Iraq back in 2007, she was extremely touched by the effort her granddaughter went to in order to stay connected to Dad. The little girl sent her beloved teddy bear to Iraq.
While there, Boo Boo Bear went on all kinds of “missions,” even getting the opportunity to fly in an F-16. When the heroes returned home, Sather felt compelled to share her family’s story with others.
She published the children’s book, Boo Boo Bear’s Mission: The True Story of a Teddy Bear’s Adventures in Iraq, in June 2009, and turned to RMA Publicity for help promoting it.
PUBLICITY CAMPAIGN & RESULTS