By Rachel M. Anderson, Freelance Writer


(Palm Desert, Calif.) - The worst recession since the Great Depression may be over, but it sure doesn't feel that way to the millions of Americans who remain unemployed. As of October 31, 2010, America's unemployment rate stood at 9.6 percent.

For members of the older generation, it seems like Deja Vu. Donald R. Conley, author of "Flying Over the Golden Arches" (Beaver's Pond Press, Oct. 2010, $14.95) grew up during the Great Depression and learned the importance of hard work at an early age. He had his first job by the age of seven, delivering newspapers to help put food on his family's table.

He continued to contribute throughout high school by working at a local pharmacy; then when the U.S. entered World War II, enlisted and went off to war. After returning home to the land of opportunity in the fall of 1945, Conley found his with the fledgling McDonald's Corporation. In fact, he played a key role in the company's development.

Conley is the man credited with coming up with the Golden Arches, a symbol that is now known and recognized throughout the world. "Nothing about the success of McDonald's happened by accident," says Conley. "A lot of planning went into the business strategy."

Throughout "Flying Over the Golden Arches," Conley shares more of the secrets behind both his and the success of McDonald's. "I wrote this book for a number of reasons. But first and foremost I wanted to tell a story that would convey the world is open to whoever wants to go after it," says Conley.

Among the other key points he is hoping readers will take away from his book:

1) Keep your eyes and mind open at all times. One thing always leads to another.

2) Put your experience to work where you conceive it may be needed.

3) Do a lot of networking. Someone you know likely knows someone you need to know.

4) If you see a door, walk through it.

Conley never envisioned that he'd one day become a published author, but credits his wife, Pamella, and daughter, Debbie, with encouraging him to share his story with the world. "They told me I had the potential to help a lot of people and that sounded good to me," says Conley.

"I have learned so much from my Dad over the years," says Conley's daughter, Debbie Jo Corkle. "He taught me that when you have an opportunity, you can make whatever you want out of it, that it's important to be a good listener, to keep in touch with people and to always act honorably to everyone."

"Don is an extremely good man. His kindness and goodness to people is just amazing. He is very generous, doing things for people, helping them if he can," says Conley's wife, Pamella.

"Flying Over the Golden Arches" is a Beaver's Pond Press book. It retails for $14.95 and is available at many fine book stores, as well as Amazon.com and on the publisher's Web site: www.BeaversPondBooks.com.