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RMA Publicity has a proven track record of successful marketing, PR & media campaigns for clients in a wide variety of industries, though our focus is on Book Marketing and Book Publicity. The key to our success is a strong understanding of what it takes to get your target audience's attention.
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A book that was a labor of love for a family grieving the loss of a beloved young man has received some national recognition. The Music of the Soul Lives On: A Henry Mackaman Experience, which immortalizes the life of Henry Mackaman, has been named a finalist in the anthology category of the INDIE Book of the Year Awards, sponsored by Foreword Reviews. The book has also been named a finalist in the interior design category of the Midwest Book Awards, sponsored by the Midwest Independent Book Publishing Association (MIPA).
Henry Mackaman was a St. Paul Central High School graduate, who died in April 2013 after contracting bacterial meningitis, a rare, but often deadly disease, at college. Henry was a third year student at the University of Wisconsin – Madison and was pursuing a double major in Economics and English. One month after his death at their commencement ceremony, the University awarded him a posthumous degree, waiving the one credit he was short. The official launch party for Henry's book took place on May 7 at the Best Western Inn Towner Plus in Madison. Learn more about the book at www.henrymackaman.com.
Team Stripes participated in the Animal Humane Society's annual "Walk for Animals" fundraiser for the 3rd year in a row on Sat. May 5. We walked to raise awareness about the need to make the world a better place for animals, and funding for The Golden Valley Animal Humane Society, which played a key role in the rescue of Stripes and her family.
In July 2014, teen author Justin M. Anderson found Stripes, her mom and two siblings in his neighborhood park in Minnetonka, Minn. Neighbors helped him catch all four cats, then he and his parents took them to the Animal Humane Society. The kittens were quickly adopted, and Justin got to keep Stripes.
The story of the rescue is told from Stripes' point of view in Justin's debut book, Saving Stripes: A Kitty's Story, which can be purchased online here. The book sells for $10 with 100 percent of the proceeds being donated to S.O.S. Rescue Relief, Inc., of Plymouth, Minn., the nonprofit that runs The Adopt-A-Pet Shop. Volunteers there rehabilitated the mother cat, and got her adopted out as well after she was deemed unadoptable by the Animal Humane Society.