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RMA Publicity has a proven track record of successful marketing, PR & media campaigns for clients in a wide variety of industries, though our focus is on Book Marketing and Book Publicity. The key to our success is a strong understanding of what it takes to get your target audience's attention.


We are located in the Twin Cities of Minneapolis-St. Paul, but  are able to service clients in cities throughout the United States. Want to learn more about our services? Browse this website then contact us for a publicity consult.

Recent Events & Media Placements

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Published: 18 September 2017

Minnesota Author Capitalizing on Natural Tie-in to His Book Making its Way Through the News Cycle

  One of the best ways to get attention for a book that has been out for a while is to look for natural opportunities to make connections making their way through the news cycle. After details of the Equifax breach became public knowledge, Greg Scott, author of Bullseye Breach - Anatomy of an Electronic Break-in jumped at the opportunity.

   He appeared on KARE TV in Minneapolis the morning of Sept. 20, and was on WCCO Radio in Minneapolis on Sept. 17. During both interivews, he shed some light on what happened, and also shared what people can do to protect themselves now that their private information is at risk.

   Learn more about Bullseye Breach at www.bullseyebreach.com.

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Published: 14 September 2017

Launch Party for Mark Ristau's "A Hero Dreams" Draws a Large Crowd to Common Good Books

   The International Day of Peace (Sept. 21) served as the perfect time to launch St. Paul native and lawyer Mark Ristau's debut novel, A Hero Dreams.  About 50 people attended the launch party held at Common Good Books in St. Paul.
   After sharing the story behind the novel, the author signed lots of books.
   A Hero Dreams is the story of a young boy named Ricky. Devastated by his father’s sudden death, eight-year-old Ricky begins to see things—a ghostly silhouette in his bedroom window, a gruesome train accident involving four local teenagers, a terrorist attack that won’t occur for another twenty-five years. After a traumatic incident at a New England summer camp, the visions become more frequent, more vivid, and more disturbing. A mysterious voice assures him everything will be okay if he crosses the “threshold.” But just what is the threshold? And what lies beyond?
   A Hero Dreams  takes the reader on an epic journey along the furthermost frontiers of human consciousness and into a miraculous realm where anything is possible. Learn more on the author's website: www.MarkRistau.com.
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Published: 15 September 2017

Need Inspiration to Take the Next Step in Your Career? Read This Book!

   Do you feel as if there is so much more to a life than what you're doing? Feel like you've reached a plateau in your career and need inspiration to make a change?
   If so, the new book, Downhills Don't Come Free by former institutional stockbroker Jerry Holl is sure to inspire you. His memoir tells the story of how at the age of 57, he left his career and set off on a 3,600 mile solo bike ride from Alaska to the Mexican border. The book chronicles his journey of risk, humor, and growth—and shares the numerous lessons he learned along the way.
    A story about the book was published in the MN Sun Sailor newspaper in late September.
   Copies are available online at www.downhillsdontcomefree.com, and at the Barnes and Noble in Roseville, Minn., where he signed copies on Sept. 24.
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Published: 10 September 2017

Novak's Childhood Hometown Paper Publishes Story About Her Novel "Rare Birds" (Sept. 10)

   When it comes to publicity, a tried and true method of securing coverage is pursuing stories in all of the places the author has connections. She lives in the Twin Cities now, but Kathleen Novak grew up on Minnesota's Iron Range, and that's where she set her latest book, Rare Birds. So, what better outlet to pursue a story in than The Hibbing Daily Tribune? The paper published the story, "Hibbing Native Writes About Childhood Neighborhood," in its Sept. 10 issue.  

   The early reviews for this title, which shares the stories of an eclectic group of neighboirs in a small Northern Minnesota town, have been very favorable. The Minneapolis Star Tribune says, "the several rare birds we meet along theway are impressionistic portraits of the community." 

   Learn more about the book or pick up a copy at www.KathleenNovak.com.

 

  1. Sigma's Bookshelf a Featured Vendor at James J. Hill Days in Wayzata, MN
  2. Story About "Marcel's Letters" Appears in Verona Press (Sept. 7)
  3. Mark Ristau's Debut Novel, "A Hero Dreams," Reviewed by Foreword Reviews
  4. Teen Publishing Company Sigma's Bookshelf Now Has 5 Titles Available
  5. Happiness Expert and Psychologist Tom Glaser to Lead a Series of Workshops on Happiness
  6. Construction will Soon Begin on The Waters of Excelsior Senior Living Community

The Power of Publicity Newsletter

The October 2017 issue of RMA Publicity's client newsletter is now available. Click to read.

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