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RMA Publicity has a proven track record of successful marketing, PR & media campaigns for clients in a wide variety of industries, though our focus is on Book Marketing and Book Publicity. The key to our success is a strong understanding of what it takes to get your target audience's attention.
We are located in the Twin Cities of Minneapolis-St. Paul, but are able to service clients in cities throughout the United States. Want to learn more about our services? Browse this website then contact us for a publicity consult.
Recent Events & Media Placements
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- Published: 22 April 2020
Bold Sea Stories by Marlin Bree Officially Launches on Earth Day
My intent was to celebrate Earth Day at the launch party for Bold Sea Stories by Marlin Bree at the Big Wood Brewery in White Bear Lake, Minnesota on April 22. Like everything else lately, however, the event had to be cancelled due to the COVID-19 pandemic.
Bold Sea Stories tells 21 rousing true-life tales of notorious storms, shipwrecks and doomed crews fighting incredible challenges and undergoing transformative, inspirational beauty. Bree is the author of numerous nautical books including In the Teeth of the Northeaster, Wake of the Green Storm, Broken seas, and, with Gerry Spiess, wrote Alone Against the Atlantic.
Marlin is a former newsman with the Minneapolis Tribune and a past president of the Minnesota Press Club. If you are looking for a good read to fill the time while sheltering in place, consider picking up a copy today.
Learn more about Marlin Bree’s work at www.MarlinBree.com
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- Published: 20 April 2020
Twin Cities 8th Grader Sanya Pirani Raising Money to Help Local Food Shelf in this Time of Crisis
Due to the current health crisis and Global Service Day, 8th grader and community volunteer Sanya Pirani is collecting funds to benefit a local CAP food shelf, as well as a crisis nursery. KSTP TV interviewed her about the effort on April 20. Sanya’s Hope For Children is a nonprofit organization founded in January 2017 by Sanya Pirani, now an 8th grader. SHFC (Sanya’s Hope For Children) supports local & global impoverished children. Committed to helping children and transforming communities one life at a time. With half the world’s population under the ripe age of 25, SHFC’s mission is to help young people with basic necessities of life, fund educational endeavors, find their voice, take action, and make an impact on vital community issues.
Sanya’s Hope For Children's fundraising goal is $10,000. A donor has offered to match every dollar SHFC raised, up to $5,000. Go to www.sanyashopeforchildren.org/donate to contribute towards the cause.
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- Published: 12 April 2020
The Easter Bunny Pays a Visit to The Waters of Wexford
Easter 2020 will be a memorable one thanks to the COVID-19 pandemic. It forced churches worldwide to put on virtual Easter Sunday services, and people had to connect with friends and family through telephone and social media rather than in person. Thanks to some creative thinking, however, there is one tradition that was able to carry on at The Waters of Wexford in Warrendale, Pennsylvania: a visit by The Easter Bunny.
Bright and early on Sunday morning April 12, the Easter Bunny hopped out of The Waters bus at the front entrance of the senior living community, then delivered baskets filled with goodies to all of the residents. Like the rest of The Waters’ staff, the bunny had on his personal protective equipment: a mask.
The basket delivery was followed by a special Easter dinner of honey baked ham, scalloped potatoes, green beans, a salad, roll and fruit pie.
A story about the visit aired on WPXI-TV, the NBC affiliate in Pittsburgh. The community newspaper, The Cranberry Eagle, is planning a story in this week's paper.
Learn more about The Waters at www.thewaters.com.
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- Published: 20 April 2020
Drive-by Celebration for Seniors Celebrating April Birthdays at The Waters of Excelsior
There is a tradition at The Waters of Excelsior to throw a celebration of sorts for every resident’s birthday. On the first Thursday of each month, residents celebrating a birthday are honored during a social hour held in the community’s café. Birthday cake, appetizers and punch are served, and everyone who lives and works in the community is invited to attend.
However, with everyone sheltering in place due to the COVID-19 pandemic, The Waters team was looking to find another creative solution for celebrating residents with April birthdays. Thankfully, they heard about The Excelsior Fire and Police Birthday Patrol and contacted them to ask if they’d be willing to expand their special birthday recognition program for kids to include seniors.
On April 20, rescue vehicles from the Excelsior Fire District, South Lake Minnetonka Police and Deephaven Police Department pulled up to the community located at 723 Water Street in Excelsior with lights flashing. Residents stepped out on their balconies, or opened their windows, and observed rescue workers, accompanied by the Fire department’s mascot, Sparky, dancing in the parking lot to music played over a loud speaker. Each resident who has an April birthday had their name announced. Seven residents turning between 74 and 87-years-old were honored.
Residents had the added surprise of media coverage. KARE-TV, WCCO-TV, The Lakeshore Weekly Newspaper, and the MN Sun Sailor all covered the event.
“We are very excited that the Excelsior Fire and Police Birthday Patrol answered our request to expand their special program for kids to seniors as well. Our residents are going to love the attention, not to mention the recognition of reaching another milestone in their lives,” said Beth Kuhlman, Executive Director of The Waters of Excelsior.
To learn more about The Waters senior living, known for creating communities where residents thrive, go to www.TheWaters.com.
The Power of Publicity Newsletter
The May 2020 issue of RMA Publicity's client newsletter is now available. Click to read.
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