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RMA Publicity has a proven track record of successful marketing, PR & media campaigns for clients in a wide variety of industries, though our focus is on Book Marketing and Book Publicity. The key to our success is a strong understanding of what it takes to get your target audience's attention.
We are located in the Twin Cities of Minneapolis-St. Paul, but are able to service clients in cities throughout the United States. Want to learn more about our services? Browse this website then contact us for a publicity consult.
Recent Events & Media Placements
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- Published: 30 March 2020
Relationship Expert Dr. Van Discusses Staying Connected at a Time of Social Distancing on WDPN-AM Cleveland
Human beings are very social animals, but right now we’re being urged to distance ourselves from others in the interest of stopping the spread of COVID-19. For many, this “distancing” is causing a sense of isolation. Rather than going to work or school every day, people are stuck at home for the foreseeable future.
Relationship Expert Dr. Van of Minneapolis was interviwed on WDPN-AM in Cleveland, Ohio on Mar. 31. He discussed how to maintain a healthy relationship with family and friends while in isolation, and also how to use the downtime caused by COVID-19 to invest in your health, self-improvement and personal growth.
Since beginning his leadership consultancy in 2015, Dr. Van has worked with numerous individuals in corporate, nonprofit, religious, education, sports, and entertainment worlds. Dr. Van is also a twice published author. His first book, "Power: Its Variants and Ambivalence," in which he articulates how leaders and individuals can leverage positive power to achieve their personal and professional goals, came out in 2019. It was followed in early 2020 by "Solid Relationships: Everything You Need to Know About Building Great Relationships in All Aspects of Life," the most succinct, comprehensive and precise book ever written on relationships which went on to become an Amazon Bestseller.
Dr. Van is based in Minneapolis, Minnesota and offers one-on-one or group coaching sessions that can help people in the areas of leadership and building relationships. Learn more about his services at Collisagroup.com.
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- Published: 26 March 2020
Online Premiere of "The Wall: Stories of the 2018 Minneapolis Homeless Camp"
Due to the rapid ride of the COVID-19 pandemic, the film industry is rethinking the method by which it reaches consumers. With the majority of theaters closed due to social distancing, some movie distributors are postponing planned releases of new films.
Others, including Mound-based The Periphery Media, are moving to online distribution. The company celebrated the online debut of its documentary, "The Wall: Stories of the 2018 Minneapolis Homeless Camp,” the evening of Mar. 27, airing in its entirety on The Periphery’s YouTube Channel, which can be accessed here: https://www.youtube.com/c/theperiphery
As a YouTube premiere, viewers were able to live-comment throughout the film, after which there was an hour-long Q&A featuring Ferdig and area leaders working on issues covered in "The Wall." In addition to the film's release, film producer Brandon Ferdig is using the event as a fundraiser for organizations helping those facing homelessness and poverty--a growing concern during this shutdown.
Here is a link to the Facebook page for the film: https://facebook.com/events/s/the-wall-online-premiere-and-c/206683447250406/?ti=as
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- Published: 20 March 2020
Flowers Have the Power to Make People Smile
The COVID-19 crisis has caused cancellations all across the country. Pretty much all social gatherings big and small are being put off, including what has become one of the most popular events of the year in Edina. The Galleria 2020 Floral Experience with Bachman’s was supposed to run from Mar. 29 to April 12. The event would have featured 4,000 brightly-colored flowers set up throughout the Galleria’s public spaces for guests to enjoy. This year’s event theme was intended to be “Sugar Coated."
Rather than let the flowers grown specifically for the event go to waste, the decision was made to sugar-coat the situation and donate ALL of the flowers. Most went to Twin Cities nonprofits, and there were enough left over for every resident of The Waters’ nine Minnesota communities to receive a surprise delivery at their door. Deliveries were made to each of the company’s senior living communities on March 20,, and more than a dozen media outlets were there for the deliveries. In the Twin Cities, stories aired on KARE-TV, KSTP-TV, WCCO-TV and KMSP-TV. Print stories have published in the Star Tribune and MN Sun Current (Edina), Southwest Journal, , MN Sun Sailor - Plymouth , MN Sun Sailor - Eden Prairie, Highland Villager and White Bear Press. In Rochester, stories ran in the Rochester Post Bulletin, as well as KTTC-TV, KIMT-TV, KAAL-TV, and KXLT - FOX - TV
In addition to The Waters on 50th in Minneapolis, flowers were also dropped off at The Waters of Eden Prairie, The Waters of Edina, The Waters of Excelsior, The Waters of Plymouth, The Waters of Highland Park, The Waters of Oakdale, The Waters of White Bear Lake and The Waters on Mayowood in Rochester.
“ The goal of the floral experience is to bring an early touch of spring and make people smile. While that won’t be happening in the Galleria, we certainly hope to still bring smiles to the community,” said Rachel Oelke, Marketing Director, The Galleria.
“I’m comforted knowing that the beauty of these flowers will be enjoyed during times that are uncertain,” said Karen Bachman Thull, Director of Marketing and Corporate Communications for Bachman's Floral, Home & Garden.
“We feel so fortunate to be beneficiaries of this generous donation from The Galleria and Bachman’s. I can’t wait to see the smiles on the faces of seniors when their flowers are delivered to their apartments on Friday afternoon,” said Lisa Bien-Sinz, Vice President of Marketing for The Waters.
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- Published: 13 March 2020
Amid COVID-19 Outbreak, Computer Expert Greg Scott Shares Advice on Working Remotely with 7 Media Outlets
With the growing spread of COVID-19, the new normal for people living in the quarantine zones is going to be gathering virtually, rather than in person; but how does a business or school set all this up? And how about people working from home?
Minnesota computer expert Greg Scott shared some answers with the WCCO Radio audience in Minneapolis and people listening to KXYL Radio in Brownwood, Texas on March 17 and WDUN -AM in Atlanta on Mar. 19. On Mar. 16 he was interviewed on KIMT-TV Rochester and KEYC-TV Mankato in Minnesota, as well as WSOY Radio in Decatur, Illinois. On Mar. 15 he appeared on KSTP-TV -Minneapolis.
Greg Scott is the author of the novels Bullseye Breach and Virus Bomb, which both feature characters dealing with computer security issues. Learn more about Greg Scott's work at Dgregscott.com.
The Power of Publicity Newsletter
The May 2020 issue of RMA Publicity's client newsletter is now available. Click to read.
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