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When you have a need for Marketing & Public Relations services, you want to hire a firm that gets results!
RMA Publicity has a proven track record of successful marketing, PR & media campaigns for clients in a wide variety of industries, though our focus is on Book Marketing and Book Publicity. The key to our success is a strong understanding of what it takes to get your target audience's attention.
We are located in the Twin Cities of Minneapolis-St. Paul, but are able to service clients in cities throughout the United States. Want to learn more about our services? Browse this website then contact us for a publicity consult.
Recent Events & Media Placements
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- Published: 01 April 2020
RMA Publicity Participates in Free Virtual Workshop on April 2 Aimed at Helping Authors Navigate these Difficult Times
During my TV news career, I was involved in covering some of the most memorable news stories in recent history: The Oklahoma City Bombing in 1995, the crash of Valujet Flight 592 into the Florida Everglades in 1996, the 2000 United States Presidential Election recount in Florida, the Sept. 11 Attacks on America in 2001, and the epic life and death battle fought over Terri Schiavo in 2005. I vividly remember the craziness in the newsroom as new details crossed the wires, and we raced to get the information on the air.
With every one of those news stories, we knew there would be a definite cycle, and life would eventually return to normal. Sadly, that is not the case with the COVID-19 pandemic. There is no telling if it will go on for just the next couple of weeks or months, or for the foreseeable future. We may all need to get used to a new normal.
So what does that mean for the literary community? I shared my thoughts in a virtual Zoom Talk on literary publicity on April 2, 2020. My focus was on how to get the attention of the mainstream media to promote your book at a time when crisis dominates the news cycle. I was joined by Marissa Eigenbrood of Smith PR, who focused her talk on how to get attention through social media.
The talk was a recorded. I will share a link once one is available.
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- Published: 23 February 2020
"Bold Sea Stories" by Marlin Bree Officially Goes on Sale April 2
The official launch date for Bold Sea Stories by Marlin Bree was Thurs., April 2, and sales are off to a good start thanks to the pre-publicity the book has received in the Duluth News Tribune, Lake Superior MagazIne, and a couple of boating magazines.
Bold Sea Stories tells 21 rousing true-life tales of notorious storms, shipwrecks and doomed crews fighting incredible challenges and undergoing transformative, inspirational beauty. Bree is the author of numerous nautical books including In the Teeth of the Northeaster, Wake of the Green Storm, Broken seas, and, with Gerry Spiess, wrote Alone Against the Atlantic. He is a former newsman with the Minneapolis Tribune and a past president of the Minnesota Press Club.
Learn more about Marlin Bree’s work at MarlinBree.com.
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- Published: 30 March 2020
Relationship Expert Dr. Van Discusses Staying Connected at a Time of Social Distancing on WDPN-AM Cleveland
Human beings are very social animals, but right now we’re being urged to distance ourselves from others in the interest of stopping the spread of COVID-19. For many, this “distancing” is causing a sense of isolation. Rather than going to work or school every day, people are stuck at home for the foreseeable future.
Relationship Expert Dr. Van of Minneapolis was interviwed on WDPN-AM in Cleveland, Ohio on Mar. 31. He discussed how to maintain a healthy relationship with family and friends while in isolation, and also how to use the downtime caused by COVID-19 to invest in your health, self-improvement and personal growth.
Since beginning his leadership consultancy in 2015, Dr. Van has worked with numerous individuals in corporate, nonprofit, religious, education, sports, and entertainment worlds. Dr. Van is also a twice published author. His first book, "Power: Its Variants and Ambivalence," in which he articulates how leaders and individuals can leverage positive power to achieve their personal and professional goals, came out in 2019. It was followed in early 2020 by "Solid Relationships: Everything You Need to Know About Building Great Relationships in All Aspects of Life," the most succinct, comprehensive and precise book ever written on relationships which went on to become an Amazon Bestseller.
Dr. Van is based in Minneapolis, Minnesota and offers one-on-one or group coaching sessions that can help people in the areas of leadership and building relationships. Learn more about his services at Collisagroup.com.
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- Published: 26 March 2020
Online Premiere of "The Wall: Stories of the 2018 Minneapolis Homeless Camp"
Due to the rapid ride of the COVID-19 pandemic, the film industry is rethinking the method by which it reaches consumers. With the majority of theaters closed due to social distancing, some movie distributors are postponing planned releases of new films.
Others, including Mound-based The Periphery Media, are moving to online distribution. The company celebrated the online debut of its documentary, "The Wall: Stories of the 2018 Minneapolis Homeless Camp,” the evening of Mar. 27, airing in its entirety on The Periphery’s YouTube Channel, which can be accessed here: https://www.youtube.com/c/theperiphery
As a YouTube premiere, viewers were able to live-comment throughout the film, after which there was an hour-long Q&A featuring Ferdig and area leaders working on issues covered in "The Wall." In addition to the film's release, film producer Brandon Ferdig is using the event as a fundraiser for organizations helping those facing homelessness and poverty--a growing concern during this shutdown.
Here is a link to the Facebook page for the film: https://facebook.com/events/s/the-wall-online-premiere-and-c/206683447250406/?ti=as
The Power of Publicity Newsletter
The July 2020 issue of RMA Publicity's client newsletter is now available. Click to read.
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