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RMA Publicity has a proven track record of successful marketing, PR & media campaigns for clients in a wide variety of industries, though our focus is on Book Marketing and Book Publicity. The key to our success is a strong understanding of what it takes to get your target audience's attention.
We are located in the Twin Cities of Minneapolis-St. Paul, but are able to service clients in cities throughout the United States. Want to learn more about our services? Browse this website then contact us for a publicity consult.
Recent Events & Media Placements
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- Published: 09 August 2018
'Unseen Worlds' Featured in St. Croix Valley Low Down Newspaper
Everyone has a story and Marliene Phipps' is one worth telling. The Mahtomedi, Minn., woman was born in Haiti and the island nation had a profound effect on her life.
In her memoir, Unseen Worlds, she shares the influence voodou had on her life, and a whole lot more. Learn more about the book in the article, 'Unseen Worlds' explores a childhood in Haiti and the search for spiritual meaning, published Aug. 4 in the St. Croix Valley Low Down newspaper.
The author's website is Marilenephipps.com.
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- Published: 14 July 2018
A Celebration of the Dog Days of Summer Takes Place in Mound, MN
The 8th annual Dog Days Westonka took place at Mound’s Harbor District Park on Sat., Aug. 11, and once again, teen author Justin M. Anderson staffed the author tent.
He sold more than a dozen copies of his first book, “Saving Stripes: A Kitty’s Story,” which tells the story of the cat family he rescued from the point-of-view of the kitten he adopted. One-hundred percent of proceeds are donated to the nonprofit, S.O.S. Relief, Inc., which runs the Adopt-A-Pet Shop in Plymouth.
RMA Publicity secured the advance publicity for the event. There were two articles in The Laker Pioneer newspaper. Dog Days to Return to Mound Harbor District Park and Dog Days to Feature Local Teen Author. Advance interviews were also secured on all four Minneapolis television stations..... KSTP TV (Sat., Aug. 4 - 8:10 a.m.).... FOX 9 News (Wed., Aug. 8), WCCO TV (Thurs., Aug. 9 - Noon).... and KARE TV (Fri., Aug. 10, 4 p.m.). WCCO-TV covered the actual event.
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- Published: 20 July 2018
"Saving Stripes: A Kitty's Story" Author Sells Books at the Cat Video Festival Aug. 8
For the second year in a row, teen author Justin M. Anderson was invited to staff a table at the annual Cat Video Festival in St. Paul and sell copies of his debut book, Saving Stripes: A Kitty's Story, which was published when he was 14. It tells the true story of the cat family Anderson helped rescue from the point of view of the orange kitten he ended up adopting.
One hundred percent of the proceeds from book sales are donated to S.O.S. Rescue Inc., of Plymouth, Minn., a nonprofit whose mission is to prevent euthenasia in adoptable animals. The book sells for $10 and is also available online here.
The Cat Video Festival was presented by myTalk 107.1 and The St. Paul Saints on Aug. 8, 2018.
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- Published: 27 July 2018
"The Music of the Soul Lives On" Featured in Aitken Age
One way to get publicity for your book is to have a media outlet do a story about you. Another is to write a column or an article, and as part of the story mention your book. This is a practice I encourage all authors to participate in when the opportunity presents itself.
Congratulations to David Strand, who was instrumental in bringing his grandson Henry's book to market after the young man died of bacterial meningitis while away at college.
The article, Anyone Can Be an Organ Donor, was published in the Aitken Age newspaper on Fri., July 27. Henry's book, The Music of the Soul Lives On: A Henry Mackaman Experiene, is mentioned in the story. The title has won severls nationls book awards.
More information can be found at www.henrymackaman.com.
The Power of Publicity Newsletter
The December 2018 issue of RMA Publicity's client newsletter is now available. Click to read.
Check out our past newsletters.
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