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RMA Publicity has a proven track record of successful marketing, PR & media campaigns for clients in a wide variety of industries, though our focus is on Book Marketing and Book Publicity. The key to our success is a strong understanding of what it takes to get your target audience's attention.
We are located in the Twin Cities of Minneapolis-St. Paul, but are able to service clients in cities throughout the United States. Want to learn more about our services? Browse this website then contact us for a publicity consult.
Recent Events & Media Placements
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- Published: 23 February 2018
We Had a Great Time at this Year's Rosemount Writer's Festival
Fifteen authors, many of them in the beginning stages of writing their books, attented RMA Publicity's workshop, "5 Things You Can Do to Promote Your Book as Soon as You Finish the First Draft" at the Rosemount Writers Festival on March 24. We covered the ins-and-outs of how to build a mailing list, the value of blog tours, how to build a media list, and a whole lot more. Here's a link to an article in the Rosemount Town Pages about the event. (RMA Publicity clients are in all of the photos).
I was joined at the festival by my son, Justin M. Anderson, founder of Sigma's Bookshelf, what is believed to be the first and only publishing company exclusively for teen authors. He and two other teens whose books we have published helped staff the table and signed books. The young lady with the pink hair is Kayla Klanreungsang, author of Guardian Angel. The girl in the middle, Vivian Olson, is our newsest author. She wrote the fantasy story, Ela's Diary.Learn more about the teen publishing company at www.SigmasBookshelf.com.
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- Published: 18 March 2018
Glaser Brings His Happiness Workshop to California's Palm Springs in March
In celebration of his new book, Full Heart Living: Conversations with the Happiest People I Know, psychologist and life coach Tom Glaser led a couple of free workshops on happiness in Palm Desert this March.
The first event was held on the International Day of Happiness (Mar. 20), at the Joslyn Senior Center. Glaser's second event took place on Mar. 21 at the Palm Desert Library. Both events were previewed on Palm Springs television station KMIR the morning of Mar. 19. RMA Publicity lined up the events and media appearance.
Tom's story is as compelling as it is all-too common. His dream job became a living nightmare when a toxic coworker joined his team. In the midst of his grief and confusion, he noticed happy people all around him. Curious, he began interviewing them. Those talks became the basis of his book and workshop.
For more information, check out www.FullheartLiving.com.
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- Published: 05 March 2018
Keys to Inspiration by Steve Ford Launches at Common Good Books in St. Paul
Steve Ford, the author of Keys to Inspiration, A Teacher’s Guide to a Student-Centered Writing Program, introduced his book to the world on KARE TV Minneapolis' 4 p.m. newscast on Mar. 12, and officially launched it at Common Good Books in St. Paul on Mar. 18.
In Keys to Inspiration, which was recently published by education publisher Rowman & Littlefield, the author shares lesson plans divided into three sections. Let’s Write! shows teachers how to introduce students to their natural source of inspir
ation—emotion—and provides them with complete plans for many unique exercises and small projects. The Major Projects section includes persuasive essay, editorial writing and cartooning, research writing, debate, and oral presentation. Section three, Mechanics, reveals common student mistakes; explains rules of grammar, punctuation, and spelling; and serves as a handy teacher reference. The book finishes with an extensive Appendix of lists—spelling lists, emotion-related lists, powerful verbs, and more, that can be downloaded and used in the classroom.
For more information, go to www.SteveFordWriting.com.
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- Published: 09 March 2018
Midwest Book Review Offers a Favorable Review of Ristau's "A Hero Dreams"
One of the best tools to promote a book to potential commercial buyers, namely bookstores and libraries, is getting a favorable professional review, and congratulations go out to Mark Ristau, author, A Hero Dreams. Midwest Book Review has offered a favorable review of his debut novel. Here it is: "An inspiring tale of hope, faith, courage, and profound self-discovery, 'A Hero Dreams' is unreservedly recommended for personal reading lists, as well as community library Contemporary General Fiction collections."
A great review isn't all Ristau has to celebrate this month. He just learned his book has been named a finalist for a Benjamin Franklin Award in the category of Popular Fiction. The Benjamin Franklin is one of the most prestigious awards for independently published fiction.
Learn more about this book, or pick up a copy today at www.MarkRistau.com.
The Power of Publicity Newsletter
The August 2018 issue of RMA Publicity's client newsletter is now available. Click to read.
Check out our past newsletters.
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