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RMA Publicity has a proven track record of successful marketing, PR & media campaigns for clients in a wide variety of industries, though our focus is on Book Marketing and Book Publicity. The key to our success is a strong understanding of what it takes to get your target audience's attention.
We are located in the Twin Cities of Minneapolis-St. Paul, but are able to service clients in cities throughout the United States. Want to learn more about our services? Browse this website then contact us for a publicity consult.
Recent Events & Media Placements
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- Published: 31 October 2019
Award-winning Author Maureen Aitken Leads Character Development Workshop at Twin Cities Barnes and Noble
November is Novel Writing Month, the perfect time for University of Minnesota writing instructor and award-winning author Maureen Aitken to lead a novel writing workshop at the Galleria Barnes and Noble in Edina, Minn. “How to Draw Inspiration from Personal Experiences to Develop Characters” happened on Nov. 16.
Aitken shared a series of short stories from accomplished authors who are very skilled at developing characters, and led attendees in a series of writing exercises designed to help them bring their own characters and scenes to life.
Aitken's book, The Patron Saint of Lost Girls, won the Nilsen Literary Prize for a first novel. Learn more about her work at MaureenAitken.com.
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- Published: 16 November 2019
Author Michael Dardis Shares the Importance of Working with an Editor on AM 950
Michael Dardis, author, The Dark Side of the Sun, and his editor, Angela Wiechmann of A.M.W. Editing, were interviewed by Laurie Fitz, Host of Connections Radio on AM 950 in the Twin Cities on Nov. 16. They talked about the plot for Dardis' book, how important the editing process is, and the benefit of working with a professional editor. 
Learn more about Michael Dardis' work at MichaelDardis.com.
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- Published: 14 November 2019
Story About "Evidence of V" Published in the New York Times
I have a lot of authors ask me how they can get their books reviewed in the New York Times. For a small press or self published authors it is next to impossible. However, there is a back door into one of the most widely read papers in the country.
Ever thought of writing something for the editorial page that makes reference to the content in your book? Sheila O'Connor, author, Evidence of V: A Novel in Fragments, Facts and Fictions did. Here is a link to her piece published in the New York Times' Opinion section on Nov. 14.
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- Published: 29 October 2019
Sigma's Bookshelf Achieves Fundraising Goal on Give to the Max Day
What is considered the biggest fundraising day of the year for nonprofits in Minnesota paid off in a big way for Sigma's Bookshelf, what is believed to be the first and only traditional book publishing company exclusively for teen authors. Thanks to 15 generous donors, the company is now funded for anotherr year. The donated funds will be used to pay for such expenses as purchasing ISBNs for future books, helping to cover the cost of the software needed to bring books to market, securing tables at book events, etc. The company is run by unpaid volunteers.
Sigma’s Bookshelf is a fiscally sponsored project of Springboard for the Arts, a nonprofit arts services organization. All donations made via the company's GiveMN page are tax deductible and can be made at any time.
The company currently has 14 teen authored books available and more in the pipeline. Learn more about Sigma's Bookshelf at SigmasBookshelf.com.
The Power of Publicity Newsletter
The March 2020 issue of RMA Publicity's client newsletter is now available. Click to read.
Check out our past newsletters.
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