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RMA Publicity has a proven track record of successful marketing, PR & media campaigns for clients in a wide variety of industries, though our focus is on Book Marketing and Book Publicity. The key to our success is a strong understanding of what it takes to get your target audience's attention.
We are located in the Twin Cities of Minneapolis-St. Paul, but are able to service clients in cities throughout the United States. Want to learn more about our services? Browse this website then contact us for a publicity consult.
Recent Events & Media Placements
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- Published: 20 April 2021
Launch Party for "The Legend of Jet the Gerbil: Could Be the Greatest Gerbil Story Ever Told" Set for May 6th
The official launch party for a children's book that has been decades in the making is set for Thursday, May 6. The Wild Rumpus bookstore is hosting a virtual launch event for The Legend of Jet the Gerbil - Could Be the Greatest Gerbil Story Ever Told. It begins at 6 p.m. (Click here to sign up and get the link).
The book was written by Michael Keller, the former CEO of The Pearson Candy Company, as a gift to his father, who is the hero in the story. When Michael was a kid, his father, who is a retired cardiologist, saved the life of his beloved gerbil. The book is also dedicated to its illustrator, who worked on the project when COVID was at its worst in her home country of Italy.
Keller officially revealed the book to the world on KARE 11 Saturday on May 1st. He was on WCCO Radio with Jordana Green on May 3.
The book's website is: Jetthegerbil.com.
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- Published: 06 May 2021
WCCO Television Covers Cinco de Mayo Celebration at The Waters of White Bear Lake
WCCO Television in Minneapolis covered the Cinco de Mayo celebration in the parking lot of The Waters of White Bear Lake on May 5. There were lots of smiles at the first big community celebration in over a year.
The parking lot transformed into a festival grounds of sorts to celebrate both Cinco de Mayo (which commemorates the Mexican Army's victory over the French Empire at the Battle of Puebla, on May 5, 1862) and the end of COVID restrictions.
Now that nearly everyone who lives at, or works in the senior living community in the East Metro has now been fully vaccinated against COVID 19, guests are once again being allowed to visit the community, and plans are in the works to resume offsite trips. In addition, programming is finally on the cusp of returning to what many would consider to be “normal.”
Learn more about The Waters, where residents thrive, at Thewaters.com.
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- Published: 03 May 2021
MInnesota Mother Who Lost Son to Drug Abuse Releases "Dear Heroin: A Memoir of Goodbyes"
Just in time for National Prevention Week, which this year is May 9 – 14, Linda Morrison of Eagan, Minnesota has released Dear Heroin: A Memoir of Goodbyes. Linda's son, Michael Morrison, committed suicide in 2012 after a four year battle with substance abuse.
Mike was a popular student at St. Paul’s Central High School, and before he died had asked his mother to share his story if anything ever happened to him. In addition to sharing details of her family's struggle, the book also provides resources for families who fear their own children may be abusing drugs. A story about the book was published in the May 1 edition of the Sun This Week newspaper.
Books are available for purchase now direct from the distributor: Itascabooks.com.
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- Published: 19 April 2021
"The Triple Play Twins" is About to Become Part of the Minnesota Twins' Reading is Powerful Program
RMA Publicity is excited to share that a book we help promote wil soon be showcased in the Minnesota Twins' Reading is Powerful Program.
On Fri., May 7, the Twins' mascot, T.C. Bear, and Chelsey Falzone from the Twins’ front office will be taping a reading of The Triple Play Twins by author David A. Kelly. The reading will take place in Bat N Barrell, the bar and event space overlooking right field in the Twins Stadium.
Soon after the reading, a recording will be highlighted on the Twins' website, and the team is planning to purchase some books.
The Triple Play Twins is the latest title in Random House’s Ballpark Mysteries series, which is for children ages 6 – 9. The book delivers a Minnesota baseball mystery with local connections and universal appeal. As main characters Kate and Mike try to discover who’s trying to derail the Twins’ chances of making the playoffs by causing trouble for the team’s star players, twin Twins Marco and Pedro, they come across everything from the St. Paul Saints pig mascot in a Prince outfit to Harmon Killebrew’s red stadium chair hanging above the log flume ride at the Mall of America, and a whole lot more.
About the Ballpark Mysteries series
Through the Ballpark Mysteries series, readers can travel by book to each MLB stadium to learn sports history, discover interesting baseball facts, and have an exciting sports adventure, regardless of when stadiums open again for fans. The books are a great way to keep baseball excitement alive. Before getting started on the 17th story in his Ballpark Mysteries series, author David A. Kelly spent time in the Twin Cities visiting all the sites mentioned in the book. He also did extensive research on the Twins.
Learn more about the series on the author's website: Davidakellybooks.com.
The Power of Publicity Newsletter
The April 2021 issue of RMA Publicity's client newsletter is now available. Click to read.
Check out our past newsletters.
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