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Need help promoting a company, service, product, or event?
Want to reach hundreds or potentially thousands of people at the same time without spending a small fortune? If so, launching a publicity campaign is a great strategy!
RMA Publicity is a PR Agency with a specialized focus on working closely with small and medium-sized businesses, nonprofits, publishing companies, authors and musicians.
We know how to get the attention of decision makers in newsrooms because our founder used to be one. We provide personalized campaigns with straight-forward, transparent communication. We have the industry experience required to get results!
RMA Publicity offers marketing, public relations and media placement services. We have experience executing hundreds of successful earned media campaigns for small and medium-sized businesses, nonprofits, publishing companies and book authors.
One of the most effective ways to reach a large audience while at the same time gaining instant credibility is to enlist the help of the news media. Want a little insight into how newsroom decisions are made? We offer FREE publicity consults.
The most effective marketing campaigns are those that are executed intentionally. After spending some time getting to know you and your business, we will prepare a plan that will deliver results.
Recently, a lot of companies have turned to AI to do their writing for them, but something important is missing and that's HI or Human Input. Original articles written be a real person carry a lot more value with the algorithms.
Whether you need help writing engaging copy for your website, producing marketing materials, or developing feature articles and press releases that help tell your story, RMA Publicity can handle all of your needs.
Want to get media coverage of your upcoming event, or call attention to your product or service with the help of a TV interview, radio interview or newspaper story? RMA Publicity offers media pitching and earned media placement services in cities throughout the United States.
Want to deepen connections with people in your target audience? Appearing on a podcast may be a good way to do it. RMA Publicity can help make the connections that get your story heard.
One of the best ways to engage your target audience is through events. Need help setting up speaking appearances, book signings or other community events? We have the connections you need to successfully set up and then promote your event(s).
Company founder Rachel M. Anderson has more than 30 years of communications experience across a wide range of disciplines. The past 17 years have been spent working as a Publicist who specializes in helping clients promote their products and services to local, national and international audiences.
Rachel also has extensive media experience. Before switching to a career in PR, she worked as a major market television newscast producer and reporter for 15 years. She has also written professionally for newspapers and magazines, and done work as a direct response marketing copywriter.
PR FOR A COMPANY LAUNCH
I hired Rachel/RMA Publicity to help get the word out about an expansion for our dog services business. The service I got from Rachel, the coverage she lined up and the business she was able to help us generate far exceeded my expectations. It is most definitely worth it to hire Rachel to help take the publicity for your business to the next level.
Sara Madrinich, Adventure is Barking
CORPORATE PR SUPPORT
Thank you for all you do in helping get our amazing stories picked up by the local media. We all believe the best advertising is free, but you have to work to make it happen! My sincere gratitude to you!"
Tami Kozikowski, Chief Executive Officer, The Waters
PUBLISHING COMPANY PR
I am so grateful for another successful campaign from you. You’re such a rockstar publicist!
Belo Cipriani, Founder / Oleb Media
AUTHOR PR SUPPORT
"Rachel, you've been quite a find. I ran advertising/PR agencies for 25 years and would have LOVED to have someone as professional as you on my staff. Thank you so much for all your good work."
William Andrews, author, "Daughters of the Dragon: A Comfort Woman's Story"
Residents of The Waters of Plymouth Senior Living community celebrated the first day of the "Great Minnesota Get Together" with a mini State Fair of their own right outside the building.
The event featured farm animals, fair food and carnival-themed games. KSTP TV aired a story about the event.
A story about Minnesota Good Works' brand new outlet store in Coon Rapids, Minnesota, aired on WCCO TV's morning newscast on August 26.
MGW Outlet is a 4,400 square foot store packed with brand new merchandise that is sold at a discount. Proceeds will benefit the nonprofit's efforts to help people facing personal and financial hardship, including veterans, the homeless and survivors of exploitation and trafficking.
Merchandise is sold both in store and online. Check out MGW Outlet's website here: Minnesotagoodworks.org/shop
Certified Grief Recovery Method Specialist and a retired nurse practitioner Jacqueline Werket of Minneapolis is leading a series of workshops on delayed grief over the next couple of months.
She will shine a light on how recovery flourishes within community not in isolation. Attendees will leave knowing the definition of delayed grief, the causes, the triggers and signs so that they can recognize it in themselves and others.
Jacqueline will also share her personal story, which is highlighted in her memoir, “A Grief Postponed.”
Here is a link to a short article that lists Jacqueline’s upcoming events. The next one is September 16 at the Coon Rapids Senior Center.
High school football is still in the pre-season, and on August 22, The Eden Prairie Eagles suited up for an annual game that puts smiles on a lot of faces. The young athletes competed in their 17th annual touch football game against the management and staff of The Waters of Eden Prairie Senior Living.
Three media outlets covered the game. KSTP-TV, The Eden Prairie Sun Current and Eden Prairie Local News were there for the game, which The Waters of Eden Prairie won by a score of 4 to 3.
After the game, both teams sent representatives to compete in the hot dog eating and push up contests. Owen Anderson of the Eden Prairie Eagles won the push up contest. He went up and down 55 times in a minute.
Isak Sevig, who works as a Resident Assistant at The Waters of Eden Prairie, won the hot dog eating contest. He consumed seven hot dogs in one minute.
Now that the players are suiting up again, and the kids are heading back to school, it is the perfect time to promote the latest book in David A. Kelly's Football Mysteries series of children's books.
Tush Push Trouble, which just released on August 11, provides a fun, engaging story that combines football, teamwork, perseverance, and reading in a way that naturally connects with Eagles fans and elementary school students.
David introduced the book to families in Philadelphia during an appearance on the PHL 17 Morning News on August 18.
Learn more about the book and series online at Davidakellybooks.com
RMA Publicity is happy to share a story about Lift Up, a Minnesota nonprofit that easily connects people in need with those who want to help make a difference, aired on KARE 11 Minneapolis the morning of August 3.
In the story, the nonprofit's founder, Shane O'Rourke, shared how the Lift Up platform works, the origin story for the nonprofit and why he and board members decided to shift their focus from their original mission of helping causes overseas to those closer to home. Learn more about Lift Up, and find a cause close to home to support, on the website: Liftup.com
The All Star Break served as a great time to get attention for David A. Kelly's Ballpark Mysteries series of children's books. His hometown newspaper, the Utica Observer Dispatch, published the article "New Hartford native pens baseball mysteries for kids," on July 19.
The article made the front page of the print edition.
RMA Publicity arranged an interview on KSTP's Minnesota Live the morning of June 15 to promote New York Times bestselling author Craig Johnson's Minnnesota book tour.
Johnson came to the Twin Cities for a sold out Minnesota Mystery Night event held on June 15 during which he will be in conversation with fellow New York Times bestselling author William Kent Krueger. Minnesota Mystery Night is a live monthly event featuring mystery/thriller authors in conversation.
Johnson is promoting his latest novel. The Brothers McKay is the 22nd book in the Sheriff Walt Longmire series, a modern western classic for which he has written 22 novels, two novellas and multiple short stories.
His Longmire books were adapted for a television series that ran six seasons on A&E and Netflix. The TV series was the highest-rated original drama on A&E, and several of the books in the series have been on the New York Times bestseller list.
Congratulations to Carl Nimis of Bloomington, Minnesota, on successfully completing at 63 mile walk from Hudson, Wisconsin to New Prague, Minnesota, in less than 24 hours. Nimis, who is blind, did the walk on May 16 to call attention to the nonprofit he supports: Good in the 'Hood, which provides free foot care to the elderly and people who are homeless.
A photographer from WCCO TV and a reporter from the Hudson Star Observer newspaper accompanied Carl early on in the walk. The story that aired on WCCO TV was also picked up by WSAW TV in Wausaw, Wisconsin, WAND TV in Indianapolis, Indiana, WTOL TV in Toledo, Ohio, and Yahoo! News.
Learn more about Good in the Hood on the nonprofit's website: GoodintheHood.org
Continued fear and uncertainty, economic disruption and disbelief. These are just a few of the lingering effects of the federal immigration crackdown that happened in Minnesota in late 2025 and early 2026. How they affect people dealing with the aftermath is captured in the new book, Voices of Resilience, written by students at Metropolitan State University in St. Paul. Oleb Media officially launched the book in April.
The first week of the month, writing professor and publisher Belo Cipriani and the book's editor, Stephanie Major, were interviewed on WCCO TV's Mid-Morning show, and the segment went national. It was picked up by Yahoo! News. In addition, a story about the book launch published in the MN Sun Sailor newspaper.
Learn more about the book, or pick up a copy via the website, Olebbooks.com
The Artemis II rocket lifted off from the Kennedy Space Center in Florida around dinner time on April 1st, and CBS Chicago covered the local watch party led by NASA Ambassador and YA author Mark Benson.
In addition to sharing his thoughts on the mission, he talked about his space-themed debut novel, Isaac and the Sky, which was released late last year. Learn more about the book online at Authormarkbenson.com
Ice Out: Minnesota Writers Rising Up a powerful anthology of poetry and prose responding to the presence of U.S. Immigration and Customs Enforcement (ICE) in Minnesota—and to the human cost of policies that blur the line between law enforcement and occupation—is making headlines.
The book's editor, Ian Graham Leask, was interviewed WCCO-TV's Mid-Morning show on February 23. He shared how the collaboration between Calumet Editions and Afton Press came to be, and talked about the the importance of preserving democracy in America.
In February, Leask was also interviewed by the follwing news outlets:
WJON-AM St. Cloud (February 25) The Pioneer Press (February 22) The Pioneer Press (February 15) Publisher's Weekly (February 10)
The local media previewed two public events in late February featuring the writers and poets who contributed to the anthology. More information about the book can be found online at Calumeteditions.com/books/ice-out
It’s not every day that something you have been wishing for most of your life happens. Just before Tony Monaco's Billy Joel Tribute Band “Turnstiles” was about to take the stage at the City of Wellington, Florida’s 30th anniversary celebration, Billy Joel and his entourage came into their dressing room.
"Billy and his wife told me they had seen advertisements about Wellington’s 30th anniversary celebration where we were performing and decided to go at the last minute. At one point during the conversation Billy’s wife whispered in my ear, ‘I think he might want to play.’”
“I said, ‘Billy, you have the stage. Whatever you want. We can back you up on pretty much anything. Just tell me what you want to do,’” said Monaco.
A short time later, Billy Joel came out on stage and sat down at the piano. Backed by his tribute band The Piano Man sang "We Didn't Start the Fire" and "Big Shot."
Within hours, dozens of media outlets, including People, Billboard, JamBase, Variety, New York Post, USA Today picked up the story. RMA Publicity immediately began pitching stories about the band to South Florida media and national outlets.
Placements secured by RMA Publicity: Spin Magazine CBS Miami TV WSVN-TV (ABC/FOX Miami, FL) The Paul Castronovo Show on BIG 105.9 (Miami, FL) WPBF-TV (ABC-West Palm Beach, FL) Town-Crier and Boca Raton Tribune (Boca Raton, Florida) Pittsburgh Post Gazette TribLive (Pittsburgh, PA)
About "Turnstiles"
“Turnstiles”is a six-member band led by Tony Monaco on vocals and piano. The other band members are guitar player Rob Arenth; bass player John Angelone; Ron Fattorusso, who plays saxophone and flute; and Greg Reitano on keyboard and guitar.
“Turnstiles” has been performing together professionally since April 2011. In October 2024, they were invited to perform two shows at Madison Square Garden.
