Have Questions About Working with RMA Publicity?

Publicity is earned media, which means a journalist choose to publish or air a story as part of their job. Earned media can help you gain credibility because it is independently reported and the subject of the interview did not control the message.

Advertising, on the other hand, is a paid placement in which the person or business purchasing the ad does control the content and pays for the placement.

When people ask me if I think their story is newsworthy, my answer is always yes! Everyone has a story worth telling. The question they should be asking is if I think I can get attention for them from the news media.

Sometimes the answer is no, but if it is I provide a detailed explanation of why, and what can be changed about the messaging to turn it into a yes. Before switching to a career in marketing and PR, I spent 15 years working as a television newscast producer. I also have print journalism experience.

It is important to remember that journalists are in the business of sharing stories about timely trends, human-interest and community impact. If you are just trying to promote a sale, don't call the newsroom! I recommend you purchase an advertisement.

I’m happy to share that since our founding in 2009, RMA Publicity has successfully secured at least one story for 98 percent of the clients that have hired us. For those we are unsuccessful securing media for, we will purchase a PR Web story that will end up in the sponsored content sections of news websites.

RMA Publicity works with a wide variety of clients, including:

• Authors and publishing companies

• Small and medium-sized businesses

• Nonprofit organizations

• Healthcare professionals

• Entrepreneurs

• Subject matter experts

• Community organizations

• Consumer brands

Yes. Over the years, RMA Publicity has successfully earned media coverage for hundreds of self-published authors. When working with an author, we read the book we are promoting cover-to-cover, then develop a recommended marketing & PR plan that is customized to the content and author’s background and expertise. Publicity tactics are customized based on the author's goals and target audience.

We develop customized media lists that may include journalists who work at:

• Television stations

• Newspapers

• Magazines

• Radio programs

• Podcasts

• Online news sites

• Trade publications

• National media outlets

• Local and regional media

No, and anyone who tells you they can aren’t being honest with you. I cannot guarantee earned media coverage because it is up to the journalists to make independent editorial decisions. What I can guarantee is professional story development, strategic pitching, persistent follow-up, and recommendations based on decades of newsroom and publicity experience.

Not always, but it is often a good idea to have some kind of written material available when pitching a journalist. Why? Because you want to be able to control the message they are receiving.

If you just pitch them on the phone or via email and send them to your website to get more information and background for a story, the journalist will review the content through their own lens of experience. There is no guarantee they will pick up on the angle you want them to pick up on.

As part of our service, RMA Publicity writes a professional feature article or press kit for each of the campaigns we do.

Some stories receive coverage the day they are initially pitched. Others may take several weeks or months to convert. Timing depends on a lot of factors, including but not limited to competing stories, breaking news, seasonal interest and the strength of the story itself.

Yes. We have been providing this service for clients for years. We have experience helping professionals who want to become trusted media sources achieve their goal by developing expert positioning, identifying timely topics, and pitching commentary opportunities to journalists seeking knowledgeable voices.

Yes. Although RMA Publicity is based in a Minneapolis suburb, we have the ability to work with clients throughout the United States and Canada. We can develop campaigns targeting local, regional, and national audiences.

• Books and publishing

• Nonprofits

• Senior living

• Musicians

• Consumer products

• Arts and entertainment

• Community events

• Small businesses

• Professional services

RMA Publicity offers free hour-long publicity consults during which we'll discuss your goals, evaluate the newsworthiness of your story and identify potential media opportunities. We will also recommend the publicity strategy most likely to produce results. Consultations are offered either on the phone, via ZOOM, or in person for those willing to travel to Minnetonka, Minnesota to meet with us.

Publicity services vary depending on the scope of the project, campaign length, and desired outcomes. After learning about your goals, we will provide recommendations and pricing tailored to your needs.

Every campaign we do is executed by our founder, Rachel M. Anderson, who has more than 30 years of communications experience, including 15 years in television news before transitioning to a career in marketing and then public relations. Rachel's newsroom experience provides clients with unique perspective that helps them understand what editors and producers are looking for in a story. RMA Publicity has secured more than 3,500 media placements for clients across multiple industries.