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The holiday season is almost upon us, and what is sure to be one of the best days of the year for the Twin Cities' homeless population took place on December 12th. That's the day the 3,000 Acts of Kindness event to benefit the homeless happened at the Minneapolis Convention Center.
KSTP went live from the event during the Midday show and aired a second story at 5 p.m. on Dec. 12. There were also stories on televison stations KARE 11, FOX 9 and CCX Media. The MN Sun Post published a story about the event's success in its Dec. 21 issue. RMA Publiciity also secured a number of preview stories about the event. They aired on KARE TV and KSTP TV on December 11, the day before the event.
A preview story also aired on WCCO TV's The Uplift the morning of December 4th, and the event was previewed in the Nov. 5 issue of the Star Tribune newspaper, and in September by the MN Sun Sailor newspaper. RMA Publicity secured ten media placements for this campaign.
More information about 3,000 Acts of Kindness and Coated in Love can be found online at Coatedinlove.org/events.